Become a marcom expert
Everything you need to build an awesome media library, curated by marketing technology consultants.
Fundamentals. The basics, explained simply.
What is digital asset management?
Digital asset management (DAM) keeps your photos, video and documents findable, safe to use and easy to share. What a DAM does, and when you need one.
9 min readWhy SharePoint and Google Drive stop working as a media library
DAM vs cloud storage: where Google Drive and SharePoint break as a media library, what a DAM does differently, and why most teams end up running both.
8 min readHow to set up DAM metadata and taxonomy people actually use
DAM metadata is what makes a library searchable. How to design a taxonomy your marketing team will maintain, and why controlled vocabulary beats depth.
9 min readWhat is brand asset management software?
Brand asset management keeps everyone, inside and outside your company, on the approved logo and template. How it works, and whether you need one.
6 min readWhat is a brand portal?
A brand portal is the shop window of your asset library: one link where partners, press and colleagues get approved brand material, no accounts needed.
6 min readWhat is marketing asset management?
Marketing asset management is DAM from the marketing team's chair. What it covers, how it differs from MRM, and what the software actually has to do.
5 min read
Search and AI. Finding assets without tagging.
Choosing a platform. Compare tools before you commit.
How to choose a DAM
How to choose a DAM without being fooled by the demo: a requirements checklist, five trial tests that expose real limits, and the contract terms that matter.
9 min readWhat does digital asset management cost in 2026?
DAM pricing explained: the five models, what teams actually pay, the costs that aren't on the quote, and a business case finance won't shoot down.
8 min readCan you use SharePoint for digital asset management?
Can you use SharePoint for digital asset management? Yes, up to a point. Where it works, where it hits a wall, and how to tell which side you're on.
6 min read
Implementation and workflows. Rolling it out, day to day.
How to migrate to a DAM without losing ten years of files
A DAM migration is a curation exercise, not a file transfer. Here's the phased plan: what to move, what to leave behind, and how to make people actually switch.
9 min readHow to collect assets from photographers, agencies and colleagues
How to collect assets from photographers and agencies: permanent upload links, rights captured at delivery, and an archive that isn't a WeTransfer link.
8 min readHow to distribute event photos in hours, not weeks
Event photo distribution is a race against a decay curve. Here's how teams get images to social, press and speakers while the event is still on.
7 min readWhy teams outgrow WeTransfer, and what to use instead
WeTransfer alternatives compared honestly: when a transfer tool is enough, and when the real problem is storage, rights and findability.
7 min read
Governance and compliance. Permissions, rights, and GDPR.
Your archive is full of great work. Let people find it.
